Optimizing your website for SEO
Do you wish to augment your website’s audience and optimizing your ads campaign online? You should then consider SEO
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Direct Marketing Magazine
Strategy, analysis, and practical guidance for direct marketers working across search, social media, advertising, direct mail, data, and customer relationships.
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10 Rules For Advertising On Facebook
10 of the most important laws that define how Facebook advertisements function and general perspectives that you should keep in mind.
10 Steps for Optimized Google Ads Search Campaign Launch
How do you set your Google Ads account for optimized Search Campaigns
Zombies Ate My Neighbors
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First Step to Starting a Business in Los Angeles
Los Angeles is known to be place filled with people from around the United States and world. As people come to this new city in hopes of opening a new business
Marketing Online
Search engine optimization firms aim to help your business get as much online traffic as possible. Just because you have a great website, it does not mean
The Power of a Website
Chances are that, if you own a business, you have a website. In today’s day and age, it is basically a requirement. It is pretty
Business and Consultant Integration
In the working world, there is a certain aura of independence that is hard to quell when it comes to getting a business, or company, to
Learning about CMS
Working with the Internet can feeling daunting at times. When approaching the Internet it is key to keep in mind exactly what you want out of the search. Often
Figure Out the Best Content Management System For You
The best content management system for you is out there. Your responsibility as a business owner is to recognize how you want to put your business in such a
Why Facebook Marketing has Potential
We all know how popular Facebook is nowadays. No matter what age bracket people belong, they all have Facebook accounts. Needless to say, Facebook has one of
Streamline Your Business with a PHP Content Management System
What makes CMS easy is that a PHP content management system lets you add content without html knowledge and with CMS, SEO can be used to market your site.
Planning for Social Media Marketing Success
Social media platforms have been in the hot seat for creating new levels of success to a lot of business owners in the internet for the past years. A lot of
How to Find the Right SEO Web Design Company
A lot of business owners don’t have the slightest idea what SEO and Web Design means. Therefore, they turn to find the right SEO web design company so that
Fast Results on Your Website with Keyword Advertising
PPC companies can increase traffic on your website using keyword advertising created by a web copywriter.
What Do You Need for Effective SEO Web Marketing?
Research for SEO Web Marketing Before you start with SEO web marketing, it’s time to start the research process. When you invest time and effort into
A Web Copywriter Helps with Keyword Advertising
Emarketed can help optimize your keywords advertising campaign.
Guest Blog: My Small Business Strategy with Facebook
Facebook is a powerful tool and I wanted to give you a personal success story on how I helped a local construction company get big on Facebook. When you think
Getting Social with Guy
Guy Kawasaki is known to many as a social media evangelist but has never claimed to be a social media expert/guru himself. Instead, Guy prefers the term,
Google’s Search Makeover Inspires Search Engine Friendly Web Design
Have you heard about Google’s new search overhaul? Along with a cleaner and brighter logo, the search results will now feature an easy to use left hand
How Do You Write Tweets?
Do you have a plan for your Tweets? Are you a more spur of the moment Twitter user or do you prefer to have a scheduled outline? I like to make the best of
Is There a Place for Direct Marketing Messages in Social Media Advertising?
Direct marketing or social media marketing who says that you only can choose one? Some marketing experts believe that traditional direct marketing messages
Online Viral Marketing for Social Media Success
With so many opportunities with social media, it can be difficult to come up with a solid plan for social media optimization. Much like SEO, SMO is a strategy
Using Sponsored Ads to Complement Your Organic SEO Plan
Why Organic SEO Content? We all know that investing in organic SEO is a good long term decision. Relevant content will help you stay in the ranks for
Friday Search Marketing News Roundup
Happy Friday! Only 3 small matters today in our news roundup: According to comScore, this is what market share looks like concerning the top search
The More You Know
Happy Tuesday! I saw this video and it contains some pretty noteworthy factoids. You've probably come across some version of this video but this is the most
Something More to Word of Mouse Campaigns
We've all heard of word of mouth advertising but is it really becoming more word of mouse? Omniture’s presentation, When Social Goes Viral shows that there is
How Do You Sell Yourself?
Prosper. Home Exchange. Fiverr. What do all these sites have in common? They all depend on peer to peer interaction! Prosper is a peer to peer lending
7 Productivity Tips for Procrastinators
Multitask at your own risk! Most resources argue that multitasking is inefficient because it leaves you distracted. Sometimes your best work may come when
Webinar Wednesday: 7 Steps for Small Business Success
Today’s webinar with John Jantsch of Duct Tape Marketing was moderated by Jiyan Wei of PRWeb. A New Way to Look at Direct Marketing John began with asking
Reading Makes Better Bloggers
It’s March and we all know that that is National Reading Month! Whether you read a little or a lot, there’s so much we can learn by reading. I’m
Webinar: Common Local Search Pitfalls (and How to Avoid Them)
Started off yesterday morning with a local search webinar with Gregg Stewart of 15miles. First off, I really like how they came up with their name which
Maintaining a Healthy Social Media Balance
If Speaking is Silver, then Listening is Gold In order to have a successful social media plan, you need to find equilibrium. If you spend more time talking
Reebok Goes Viral
A viral video has hit the internet starring Chuck Liddell of UFC fame and his girlfriend, Heidi Norcott. At first glance, it seems like a paparzzo/ peeping
Listen to Your Heart
Next time, I'll listen to my heart Next time, well I'll be smart Some wise words from The Ramones. Don't wait for a next time start today! In other
Thumbs Up for Thursday Tips
Feeling a bit all over the place today, so here we go! Take the time today to look at some little things that you might not otherwise consider: No More
Start Your Facebook Ad Campaign
Currently, waiting for Twitter's fail whale to disappear... Anyways, I've been thinking about Facebook advertising lately. Have you ever used it for your
What Do you Think about Google Buzz?
Following up with their minimalist Super Bowl ad, Google has launched their social service, Google Buzz today. Google Buzz will incorporate social media
Free is the Future
Attended a webinar with Chris Anderson of Wired Magazine this morning. The topic for today was “Is FREE the future of business?” Chris went over some
Content is Still King
Today’s webinar was about how to track content engagement and ROI with Byron White and Carol Leaman. As most experts advocate the importance of testing and
Reaching Out to Different Twitter Users
Applying Marketing Goals with Twitter From raising brand awareness to simply gaining sales, there are many different direct marketing goals. You can even
You’ve Got Friends… Now What?
The Problems with Social Media Just attended an interesting webinar, “7 Strategies to Convert Friends, Fans, and Followers into Paying Customers”, with
A Blogger’s Worst Fear
We've all heard of writer's block, but what about blogger's block? It might seem impossible to run out of things to blog about, but it happens to the best of
Marketing Gurus Predict 2010 Search Trends
Nowadays, everyone claims to be a marketing guru. Buyers beware, as they can be all talk! Anyways, let’s take a look at what they predict is in store for
A Fresh Look into Website Video
Ta da! An Effective Attention Getter It’s a new year and if you don’t feel any different about the future of video marketing, maybe it’s time for a
Goodbye 2009, Hello 2010
2009. What a year! It was a year of the, Palm Pre, the Snuggie, Zhu Zhu Pets and more. Filled with celebrity deaths and scandal, it is surely one to remember.
What Matters in Business
What’s the big deal about studying business? As famed father of management, Peter Drucker was noted for saying, “Business has only two basic functions
What Does 2010 Have in Store for Direct Marketing?
Putting Promotion in Motion Where do direct marketing efforts stand during a recession? Surprisingly, the increase of marketing efforts can clearly be seen,
The (Near) Future of Music
Innovation Breeds Revolution What happens when the Apple giant acquires online music streaming services offered by Lala? Some observers think that this will
Optimize Your Website Using a Search Engine Friendly Web Design and SEO Copy
Begin with a Search Engine Friendly Web Design We are all pretty familiar with searching the Internet by typing in words and phrases using Google or
The Importance of Video
Using video to monetize your website
Facebook vs. Twitter
When it comes to Facebook marketing and Twitter advertising, which do you prefer? Both have advantages and disadvantages and social media marketing is still
PPC on Facebook
In the growing age of social media, researchers are scrambling to study how effective advertising on social sites really are. Research by SEO and paid
Different Approaches to Online Marketing
Have you ever found yourself fascinated by a fun flash game or an interesting video clip? These may have been part of an online viral marketing campaign.
Social Bookmarks as a Tool
Your internet browser is probably full of bookmarks that you’ve never really gotten around to using. Every minute, there are so many new and interesting
Relationship Marketing
You may have heard of the 80/20 rule, also known as the Pareto principle, which states that roughly 80% of effects come from 20% of the causes. When applied
Controversial Ads
Whether they are from established or up and coming companies, controversial ads have always been a hot topic of discussion. The main argument is whether
Twitter Statistics
Who really uses Twitter and why is it important in promoting your business? First, it is important to understand the demographic of users and how to use that to
Helpful Marketing Tools
Whether you are self employed or working a 9 5, it’s important to be on the lookout for new and useful marketing tools. With the tumultuous economy, free
The Social Media Relationship
A “frenemy” is loosely defined as someone who is part enemy, part friend. Ever since their beginnings, Pepsi and Coca Cola have been the dominant contenders
Real Estate and Social Media Marketing
As home prices drop nation wide, real estate agents are working harder to establish relationships with new clients and many are using social media marketing to
Social Media Marketing – You’re On 24/7
The minutiae of our lives is becoming increasingly and for some terrifyingly public. Now that we're constantly publishing, sharing, microsharing, updating,
What is Direct Marketing?
Direct marketing is simply the business of selling products or services directly to the public by mail order, telephone, fax, e mails, or web selling,
Pay-Per-Click
Pay Per Click has been introduced several years ago by Jeffrey Brewer of go.com and it has seduced users of search engine that was tired of popups and such.
Search Engine Optimization (SEO)
Do you wish to augment your website’s audience and optimizing your ads campaign online? You should then consider SEO. Search Engine Optimization is a term
Website Video Marketing
Nowadays, as the technology is improving, online marketing is also improving. Have you ever thought of promoting your site, articles, and maybe
Social Media Marketing
Social media marketing has taken off in the last few years. It's important for one to understand how to properly use social media marketing and not abuse this
Consumers More Willing to Buy Insurance via Direct Channels
For the most part, when it comes to purchasing insurance plans, consumers have failed to embrace direct channels, relying instead on insurance agents; howeve...
False Positives Continue to Plague Permission Efforts
During the second half of 2003, the top 18 ISPs incorrectly blocked or filtered 18.7 percent of permission based e mail, up 1.7 percent from the previous six...
Getting Buried Alive by Data? Dig Out with Data Mining
The gap between being able to store data and process and analyze this data is growing at an exponential rate. If a company fails to put processes in place to...
How to Write the Perfect Outbound Telemarketing Script
What constitutes a successful outbound telemarketing script? And, what elements go into creating the perfect script? Here are four simple steps that every te...
Merchants Making Inroads Against Internet Fraud
A recent survey of more than 200 small, medium and large Internet merchants suggests that increased spending on fraud prevention is helping to drive down fra...
Snail Mail Still Reigns Supreme
Before you decide on alternative messaging channels to reach consumers, consider the results of a recent nationwide survey that shows postal mail as the top...
Techniques that Build Credibility
"In general, people in Latin America don't purchase products online like people in the United States, because they don't know or trust the companies on the I...
The Write Stuff--Part Two: The Practice
Here's the second in a two part series on what works best in writing...and why. Writing teachers say your best writing is when you write about yourself or th...
5 Tips for Improving Direct Mail Fundraising Efforts
Before you launch your next direct mail fundraising campaign, consider these five strategies. Direct mail provides the lifeline for any non profit organizati...
Clients and Agencies: Alas, There Is No Hope...
The agency/client model is seriously flawed, to say the least. Instead of partnership, there is contentiousness. Instead of mutual respect, mutual distrust....
Tapping the Network Marketing Model
Some of the most well known household names are those of network marketing companies, such as Mary Kay, Avon, Amway and The Pampered Chef. And there are hund...
Tool Brings Audio Testimonials to the Web
Rave Review has launched a new streaming media tool that allows companies to add audio testimonials to their Web sites. Developed to deliver quick loading te...
Let's Teach Our Buyers How to Decide
DECISION DIRECTion is a new bi monthly column by the 'sales' visionary Sharon Drew Morgen. Ms Morgen has created Buying Facilitation®, a new paradigm that si...