Pay-Per-Click

Pay-Per-Click has been introduced several years ago by Jeffrey Brewer of go.com and it has seduced users of search engine that was tired of popups and such. PPC means paying the advertising right for a given website, visible in the first results pages of a search engine. In return, when an internet user researches an information on a search engine, the websites that paid for the PPC will be placed at the top, in function of the price bidden for. Some studies shows that the top 10 websites research lists, meaning the first result page found, are clicked 3 times more than the other websites located on the next pages and of course the websites of the top 10 has adopted the concept of PPC (Pay-Per-Click).

Is it important?

The answers is yes, if you want to get known to the public, increase reputation, and the amount of movement

There are a lot of websites that offers PPC advertising. But the two main companies are Google and Yahoo formerly called Overture.