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Top-5 Free Alternatives to Google Analytics

Web analytics is one of the most important tools a company can utilize to understand the success and the gaps one is experiencing with their website. A web analytics tool allows you to discover daily or even hourly traffic flows onto your website without having to interrupt the visitor’s experience. There are many analytical systems on the market that range …

How Android Auto is Going to Change Your Commute

Everywhere you turn today, something is being labeled a “smart” gadget. First our phone became smart, then our glasses, then our watches, then our thermostats, and now our cars are finally becoming smarter. Cars have always had a very sophisticated computer technology in them, but the folks over at Google feel that it is time to integrate the consumers’ cell …

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Planning for Social Media Marketing Success

Social media platforms have been in the hot seat for creating new levels of success to a lot of business owners in the internet for the past years. A lot of marketers look at this as a new and exciting way to explore the boundaries of the internet by departing from the classic marketing strategies. It is usually viewed as …

Social Listening Tools Overview

As of right now, we are living in an age that you could categorize as the “big data” age. Every day that we access the Internet, we are leaving “bread crumbs” behind for the market researchers to pickup and try to analyze. “Big data” is so popular that you might have heard a few rumblings about how some governments are …

Facebook Wants to Clean Up the News Feed by Punishing Like & Share Requests

The marketing ecosystem on Facebook is growing and changing like an organic creature. Back in April Facebook made a very important announcement. It was such a large announcement that it completely changed the playing field of how brand pages operate when posting content. The change that came forward is how the Facebook algorithm promotes or demotes your content from showing …

Upcoming War between TV and Streaming Video Advertising

Streaming video on the internet has become a part of our lives, much like how television became an integral part of everyone’s life in the 1950’s and 60’s. Today there is a war emerging between television and streaming video and the battlefield is your viewing device. This war has been going on for over a decade now, but until recent …