Figure Out the Best Content Management System For You

On 10.18.11, In Search Engine Optimization (SEO), social media marketing, By jennifer

The best content management system for you is out there. Your responsibility as a business owner is to recognize how you want to put your business in such a public atmosphere. The Internet is great because it changes constantly, there is always something new and there is always a website that gets it’s 5 minutes of fame. Ultimately you want to use an easy cms that allows you to work with seo cms, too. Search engine optimization is huge in the Internet world presently. Finding a sytem that is accessible to you employee’s, no matter what level of internet proficiency they are, is key to creating a new website.

There are so many options out there, be sure to understand how you want your business to grow. These days there is so much information coming at us that it is hard to sift through the stuff that matters. Create a genuine personality for your website and people will be drawn to it. Not only that, but creating a site that has beautiful graphics and is logical is also a great way to go. Above all, it is key to know what you want out of your website as well as what your clients will want out of it.

 
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Why Facebook Marketing has Potential

On 03.27.11, In social media marketing, By jennifer

We all know how popular Facebook is nowadays. No matter what age bracket people belong, they all have Facebook accounts. Needless to say, Facebook has one of the largest audiences known in the internet. But for internet marketers and business owners, how does this allow them to earn extra money in the process?

Why indeed does Facebook marketing have big potential?

33% of the internet user’s time is spent on their Facebook accounts. This is the result of the recent study that was conducted among U.S Facebook users. Most of the Facebook users from 18 to 34 years old spend at least 8 hours on Facebook per week. This means that they spend 1 minute on Facebook for every 3 minutes they spend online. More than 70% of these users look at advertisements found on their profile pages and more than 50% of them always pay attention to page updates found on their news feed.

 
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Planning for Social Media Marketing Success

On 03.25.11, In social media marketing, By jennifer

Social media platforms have been in the hot seat for creating new levels of success to a lot of business owners in the internet for the past years. A lot of marketers look at this as a new and exciting way to explore the boundaries of the internet by departing from the classic marketing strategies. It is usually viewed as a method of getting in contact with your clients and customers in a more personal and intimate manner.

However, compared with the traditional way of marketing, marketers don’t know what to expect with social media marketing especially when they are yet beginning to embrace the new method. So, how do you counter your reluctance and inhibitions?

Continue doing what works for you and slowly bring in the social media into the picture. Set your priorities and focus on what really works for you. Work on the social media only within your comfort zone and start your way from there. Analyze your success or failure carefully

 
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Getting Social with Guy

On 05.12.10, In social media marketing, By jennifer

Guy Kawasaki is known to many as a social media evangelist but has never claimed to be a social media expert/guru himself. Instead, Guy prefers the term, “firehose”. With 231,793 followers (manually acquired) and 9 books written, the ex-Apple employee is sure to be doing something right. Even though he employs a ghost-tweeting team of 5 others, Guy says that only he personally responds to other Twitter users.

In today’s webinar, Guy talked about a couple tools that he uses to assist in his Twitter activities:

Objective Marketer is a site that helps you schedule different updates across all your social media accounts. It provides tracking of all the links you post and reports the amount of traffic you’re getting. You can easily manage a social media campaign and measure your efforts.

At first glance, even Guy admits that he thought Twitter was a waste of time. That was until he discovered the possibilities of Twitter Search. For example, do you sell cameras? With this search feature, you can find users who are interested in photography and you can get that info down to miles within your proximity!

Twitter Feed is a great way to schedule posts from your blog feed. As Guy mentions, if it’s worth writing about, it’s worth tweeting! This tool is a great way to get more juice from your old blog posts.

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How Do You Write Tweets?

On 04.29.10, In social media marketing, By jennifer


Do you have a plan for your Tweets? Are you a more spur of the moment Twitter user or do you prefer to have a scheduled outline? I like to make the best of both worlds. Your plan of action will be more effective if you have a list of helpful hints. Here are some of mine, feel free to add!

  • Watch your grammar – Just because you’re limited to 140 characters doesn’t mean that you should watch your grammar. Double check Tweets as often as you can. Check out Five Grammatical Errors That Make You Look Dumb by Copyblogger
  • Trending topics – Sometimes, useful events and stories make Twitter’s list of trending topics. Some prompts may even help you if you’re at a loss with what to update.
  • Retweet useful info – It could be a breaking story or a helpful article. Pass it a long and add a message of thanks to the person you’re retweeting.
  • Ask useful questions – Whether it’s for personal or market research, this is a great way to engage with your followers.
  • Mind your quotes - Many studies have shown that quotes or words of wisdom often receive the most retweets. Tired of the same old quotes, why not make one of your own?
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Using Sponsored Ads to Complement Your Organic SEO Plan

On 04.16.10, In social media marketing, By jennifer

Why Organic SEO Content?
We all know that investing in organic SEO is a good long-term decision. Relevant content will help you stay in the ranks for appropriate key words. It’s just another direct marketing resource to keep in your tool box. About 4 out of 5 internet users arrive at their online destination via search engines and that’s where your content will matter. When paired with a PPC campaign, you’ll get the most out of your online marketing efforts. If you need to learn more about how to tweak your organic SEO content, check Search Engine Land for easy-to-understand tips.

Trying Your Hand with Promoted Tweets
The goal of search marketing is to drive your message through all user channels and new promoted Tweets can help you do just that. It’s helpful for business as they can target related #hashtags and trending topics. For example, the Death at a Funeral remake used this hashtag to convey the quirky plot line.  This is probably the easiest and most fun way to engage your audience. Trending topics are meant to be fun most of the times… I mean, “#whenyoursingle”, “igotFIRED” and more – the opportunities are endless. There’s debate whether users will actually click on sponsored ads. My guess is that they definitely will. A good amount of people have even retweeted (or shared) this Death at a Funeral ad with their followers! Like any other ad platform, you can now use Twitter’s sponsored feature to drive traffic to your page.

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The More You Know

On 04.06.10, In direct marketing, online viral marketing, social media marketing, By jennifer

Happy Tuesday! I saw this video and it contains some pretty noteworthy factoids. You’ve probably come across some version of this video but this is the most updated one. Enjoy!

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Something More to Word of Mouse Campaigns

On 03.29.10, In direct marketing, online viral marketing, social media marketing, By jennifer

We’ve all heard of word of mouth advertising but is it really becoming more word of mouse? Omniture’s presentation, When Social Goes Viral shows that there is a lot more to viral campaigns than we think. Organically viral events may become rarer as people and companies utilize social platforms for viral leverage. Wes Funk and Francis Lavelle go behind what three kinds of sites you should target to feed your viral fire.

  1. Social news sites like Reddit are useful because the push time sensitive nature.
  2. User generated content from sites like YouTube allow variety. Users can share anything and everything!
  3. And of course, social networking sites like Twitter.

What’s the best thing about blogs? They have the ability to cover the span of these three categories. Wes and Francis talk about the difference between internal and external blog sources. It’s important to keep track of the analytics and they really delve into the details – besides their company is an expert in the field! The guys also talk about how you can use paid search to boost your viral campaign efforts. In these ads, you want to point users to a very specific place and get them to participate. Whether it is to comment, retweet, or vote, a call to action is crucial.

Very insightful stuff. I also like Tech Crunch’s look into more so-called secrets behind viral campaigns.

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Reebok Goes Viral

On 02.26.10, In online viral marketing, social media marketing, By jennifer

A viral video has hit the internet starring Chuck Liddell of UFC fame and his girlfriend, Heidi Norcott. At first glance, it seems like a paparzzo/ peeping tom is secretly filming the pair as they’re working out. The catch? They’re both in the buff – except for wearing Reebok trainers.
So, my question is, do almost-naked good looking people make you want to buy Reebok shoes? My first thought: what shoes?! Not sure how great the product is but I’m sure Reebok is loving the attention.

Check out more and see the video here.

Psst… you probably don’t want to watch this while your boss is around.

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Listen to Your Heart

On 02.23.10, In social media marketing, By jennifer

“Next time, I’ll listen to my heart
Next time, well I’ll be smart”

Some wise words from The Ramones. Don’t wait for a next time – start today! In other words: listen to your heart, but rely on the experience to get the best results. This holds true for almost everything in life. Fashion, love, your personal values, and even your marketing mix. Just because everyone is doing it, doesn’t mean that you should. This can go both ways but today, we’ll take the latter approach.

Here are some ways your social media presence can benefit when you take the time to listen to your heart and share your passion. Have any others you’d like to add?

  1. People want to know more. This article from Social Media Today shows that the most common retweets are actually “bites of wisdom”.
  2. Establish your unique voice. There must be thousands of mommy bloggers, but only one Jessica Gottlieb (@JessicaGottlieb).
  3. It makes you interesting! It doesn’t matter if you’re right or wrong, taking a stand will help you stand out.
  4. Helps you remain consistent. Are you an avid sports fan or film buff? Your readers will probably never get a chance to meet you, but will grow to know the social you that you put forward.
  5. Even if you make mistakes, you can learn and try better next time :]
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