How exactly does this work? If you have good content that your audience can relate to, you can use social media to bring them in the spotlight again. This can happen via Digg, Reddit and even email. After going through your own articles and stories that best resonate with your audience, take the time to make them relevant again. Carol tells us that most of her clients have had success with content that was written months to even one year ago!

Come up with a realistic content plan. Recognize relevant keywords and track their position as you release content that should bring more traffic. Although content marketing is a slow and steady process, it has very real results. Get ready to focus on your content plan today. There are many free research tools that you can use to get started you keyword research that will strengthen your content efforts: Word Vision, SpyFu, Compete, Quantcast, MajesticSEO, SEOToolSet, LinkVendor, Marketleap and PageGrader.

So, just how do popular YouTube videos make money? The most obvious answer is that they can act as links that drive traffic to your website. Like updates on Twitter or being featured on social bookmarking sites such as Delicious, your website can benefit from exposure to a huge Internet audience. Video is a growing trend and you can use your creativity to help your site rank higher in search results. From product placement to running affiliate ads on your videos, there are many ways to monetize your YouTube efforts. Just like any other social media campaign, videos are a great utility in promoting your website.

Many have found that video blogs are catching on because you can easily promote yourself, your company, and your brand. Embeddable videos are user-friendly because they are easy to access and share. A popular video can help you gain leverage that you might not get otherwise from using standard PPC ads or SEO. The next time you see a viral video that you like, analyze some of their techniques and see how it can help you in your efforts. Do you have any videos that you’d like to share?

Your internet browser is probably full of bookmarks that you’ve never really gotten around to using. Every minute, there are so many new and interesting things that you can find online. Accumulating so many sites can quickly lead to a cluttered bookmark list. Did you know that social bookmarking can help you organize your favorite sites and make them easier to find? By using a social bookmarking site such as Delicious, you can organize and save links that you want to remember or share with others. As opposed to traditional bookmarking on your browser, this type of bookmarking is considered social because you can share it with the public, other users in your networks or specific users.

Social bookmarking is becoming more widely used in social media advertising. So how can you use this as a marketing tool? Utilizing these methods allows your website to gain exposure from Internet users allover the world. By using tags, your site is categorized to the keywords that are relevant to your business. A great advantage is that if others find your site useful, they may bookmark it and share it with other users on their network. Sharing your helpful website with others will improve your online reputation and help your business gain online recognition.

However, many people may have the misconception that bookmarking your site a few times will instantly boost your website traffic. This isn’t the case as you constantly need to update and maintain your social bookmarks. Your website won’t be successful in the online marketing environment if you are not actively networking with others. If you are unfamiliar with social bookmarking and other forms of social media advertising, it may be helpful to consult with an internet marketing firm. An experienced firm will help you with all your social media needs and keep up to date with the rapidly changing nature of internet marketing.

Marketing on sites like Myspace or Facebook can be rewarding, but it tends to be more time consuming and involved than traditional marketing. People use social networks to keep in touch with friends, not for buying and selling, so the approach must be more subtle and sincere than simply adding thousands of friends or mass messaging. However, by slowly building a large network of friends and clients on one of these sites, you are creating a forum with unparalleled power for communication.

Video marketing is also an incredible opportunity for real estate agents. Uploading home tours to sites like Youtube and then linking them on social bookmarking sites or social networks can provide the kind of visibility that once took hundreds of hours and as many tanks of gasoline. People expect the world at their fingertips and the agent who is willing to provide it is the one who gets the sale.

Social media marketing is far from a magic, untapped stream of revenue. You can’t expect to sign up, start spamming, and watch the dollars roll in, but you also can’t afford to be left out of these important avenues of contact. Though it may take some time and effort to build a base to work from, getting involved in social networks and video marketing will eventually save the savvy real estate agent precious time and provide new avenues for communication with clients and potential clients.

In this day and age it’s extremely important to live your life in a way that reflects positively of you, because you never know who’s capturing what image, sound file or video and posting it on the web. Social bookmarking tracks our web browsing habits, and the line between video marketing and user-generated content is not only blurred but erased.

From  Michael Richards’ racist rant caught on a celphone to Brett Michaels’ onstage spill, public image can turn on a dime and everyone is always watching. But how does this apply to us non-celebrities? Every tweet, every blog, every video – it all adds up to showing people who you are. You need to make sure that a Google search shows people an image of you or your company that you want people to see.

Every blog, every minute of video, every word you say can make up someone’s mind about you. It may be a potential customer, employer, or even a family member. It seems there’s no way around this heightened visibility but to embrace it, and use it to show the world who you really are.