Whether you are self-employed or working a 9-5, it’s important to be on the lookout for new and useful marketing tools. With the tumultuous economy, free marketing tools can especially be helpful. So, which ones are really work? Well, it’s up to you to find what works for you but it definitely does not hurt to browse. You’ll be surprised at the resources available. For example, Marketing Experiments Blog has many useful tools, including a compilation of fourteen free spreadsheets for optimization. Here are a few other websites that I find helpful:

  • CurdBee: A free online billing utility via PayPal or Google Checkout – especially useful for freelancers and small businesses.
  • DirectMail: Provides a variety of consumer and business lists. You’ll be able to directly target consumers by age, estimated income, business type, and more.
  • WuFoo: An application that allows anybody to create online forms such as: surveys, event calendars, online orders and home finances.
  • Copyscape: Allows you to find unauthorized copies of your content online.
  • iWebTool: Has resources such as page rank checker, search engine position, and broken link checker.

Have any other useful tools that you’d like to share?

What is Direct Marketing?

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Direct marketing is simply the business of selling products or services directly to the public by mail order, telephone, fax, e-mails, or web selling, rather than through retailers.

This type of marketing can have two objectives:

  1. The thirst to obtain new clients. The identification of new potential clients is very crucial when it comes to recruit new prospects and transformed them into your clients.
  2. The perpetual loyalty of clients. A loyal consumer cost less than recruiting a new one.

This is the reason why direct marketing exist which is to maintain the relation between the company and his cli