Whether you are self-employed or working a 9-5, it’s important to be on the lookout for new and useful marketing tools. With the tumultuous economy, free marketing tools can especially be helpful. So, which ones are really work? Well, it’s up to you to find what works for you but it definitely does not hurt to browse. You’ll be surprised at the resources available. For example, Marketing Experiments Blog has many useful tools, including a compilation of fourteen free spreadsheets for optimization. Here are a few other websites that I find helpful:

  • CurdBee: A free online billing utility via PayPal or Google Checkout – especially useful for freelancers and small businesses.
  • DirectMail: Provides a variety of consumer and business lists. You’ll be able to directly target consumers by age, estimated income, business type, and more.
  • WuFoo: An application that allows anybody to create online forms such as: surveys, event calendars, online orders and home finances.
  • Copyscape: Allows you to find unauthorized copies of your content online.
  • iWebTool: Has resources such as page rank checker, search engine position, and broken link checker.

Have any other useful tools that you’d like to share?

search engine optimizationDo you wish to augment your website’s audience and optimizing your ads campaign online? You should then consider SEO.

Search Engine Optimization is a term that regroups various optimization methods of website, blog, or forum in the search engine. SEO is effective in improving your website and also help you save time. Its objective is to adjust the position of your website in the results of a search engine such as Google and Yahoo on specific words corresponding to the main themes of the website. In general, we take into account that the best position a website could have is mostly when it is positioned or classified between the first ten responses of a search.

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