We’ve all heard of word of mouth advertising but is it really becoming more word of mouse? Omniture’s presentation, When Social Goes Viral shows that there is a lot more to viral campaigns than we think. Organically viral events may become rarer as people and companies utilize social platforms for viral leverage. Wes Funk and Francis Lavelle go behind what three kinds of sites you should target to feed your viral fire.
- Social news sites like Reddit are useful because the push time sensitive nature.
- User generated content from sites like YouTube allow variety. Users can share anything and everything!
- And of course, social networking sites like Twitter.
What’s the best thing about blogs? They have the ability to cover the span of these three categories. Wes and Francis talk about the difference between internal and external blog sources. It’s important to keep track of the analytics and they really delve into the details – besides their company is an expert in the field! The guys also talk about how you can use paid search to boost your viral campaign efforts. In these ads, you want to point users to a very specific place and get them to participate. Whether it is to comment, retweet, or vote, a call to action is crucial.
Very insightful stuff. I also like Tech Crunch’s look into more so-called secrets behind viral campaigns.
