Social media marketing has taken off in the last few years. It’s important for one to understand how to properly use social media marketing and not abuse this type of marketing. I recently spoke to the founder of emarketed and he had this to say about social media marketing.
DMM: Please give us your thoughts on social media marketing.
emarketed: First of all, thanks for taking the time to interview me. Social media has become more important in the last several years due to the fact that people are networking online and participate in groups and communities. From Ning to Facebook, these sites are allowing one to stay connected in a way that never before was possible. And now companies are finally starting to realize the importance of this and trying to use this to their advantage.
DMM: How are companies taking advantage of social marketing?
emarketed: From HP to Dell, pages and groups are being started that offer information related to certain demographics that are getting people to join in on the dialogue with whatever topic is being discussed. At this stage it’s important that these companies don’t take advantage of this and bombard users with advertisements and promtions. If they do users will see through this and leave. But the branding is happening at this point which is key to these comapnies.
DMM: Can you give us an idea of how emarketed has used social media marketing?
emarketed: Yes of course, we recently launched a new site called Divine Forces Media which is an online radio station powered by a custom CMS software that we developed called Organic CMS. The site was developed in a way that would allow users to connect with each other. We also assisted in their myspace campaign and they now have over 6,000 friends. We have also worked with the founder of this site on blogging and email marketing.
More excerpts from this interview in a future post. Thanks for reading!
