Guy Kawasaki is known to many as a social media evangelist but has never claimed to be a social media expert/guru himself. Instead, Guy prefers the term, “firehose”. With 231,793 followers (manually acquired) and 9 books written, the ex-Apple employee is sure to be doing something right. Even though he employs a ghost-tweeting team of 5 others, Guy says that only he personally responds to other Twitter users.
In today’s webinar, Guy talked about a couple tools that he uses to assist in his Twitter activities:
Objective Marketer is a site that helps you schedule different updates across all your social media accounts. It provides tracking of all the links you post and reports the amount of traffic you’re getting. You can easily manage a social media campaign and measure your efforts.
At first glance, even Guy admits that he thought Twitter was a waste of time. That was until he discovered the possibilities of Twitter Search. For example, do you sell cameras? With this search feature, you can find users who are interested in photography and you can get that info down to miles within your proximity!
Twitter Feed is a great way to schedule posts from your blog feed. As Guy mentions, if it’s worth writing about, it’s worth tweeting! This tool is a great way to get more juice from your old blog posts.
Today’s webinar was about how to track content engagement and ROI with 