Direct marketing is simply the business of selling products or services directly to the public by mail order, telephone, fax, e-mails, or web selling, rather than through retailers.

This type of marketing can have two objectives:

1. The thirst to obtain new clients. The identification of new potential clients is very crucial when it comes to recruit new prospects and transformed them into your clients.
2. The perpetual loyalty of clients. A loyal consumer cost less than recruiting a new one.

This is the reason why direct marketing exist which is to maintain the relation between the company and his cli