Direct marketing is simply the business of selling products or services directly to the public by mail order, telephone, fax, e-mails, or web selling, rather than through retailers.
This type of marketing can have two objectives:
- The thirst to obtain new clients. The identification of new potential clients is very crucial when it comes to recruit new prospects and transformed them into your clients.
- The perpetual loyalty of clients. A loyal consumer cost less than recruiting a new one.
This is the reason why direct marketing exist which is to maintain the relation between the company and his cli
