Facebook vs. Twitter

On 07.29.09, In advertisements, online viral marketing, social media marketing, By jennifer

When it comes to Facebook marketing and Twitter advertising, which do you prefer? Both have advantages and disadvantages and social media marketing is still in its early stages of development. Users may have trouble keeping up with all the new changes as marketers struggle to find an effective strategy. An analysis from Compete, shows that Facebook is in the lead, but is Twitter a threat? I believe that Twitter and Facebook are strong competitors that and can be strongly beneficial when properly utilized.

People like to use Facebook because they can keep in touch with old friends and easily meet new ones. However, with Twitter, individuals and companies can build a strong following and promote their awareness of their brand. It is important to keep up on changes with both of these giants because it is hard to tell which has more potential. Taking it up a notch, viral marketing is also becoming prevalent on these social networking sites. For example on Twitter, Ashton Kutcher challenged CNN to a “popularity” contest and won! This may be a victory for Kutcher and embarrassing for CNN, but both parties certainly gained more followers. How are some pros and cons of both Facebook and Twitter:

Facebook
+ Rapidly growing number of users
+ Potential to use third party applications for advertising
+ Some report using Facebook messaging more than email to connect with real friends
- Takes time to learn how to navigate
- Requires testing and research to realize long term benefits
- Numerous applications and features could clutter your message

Twitter
+ Easy to use, navigate and use to promote or share anything
+ Cost advantageous in comparison to Facebook (for the time being)
+ More people can be exposed to your message without any formal confirmation or even logging in
- Limited to 140 character for each update
- Potential for abuse by spammers
- Too early to tell how effective it is in advertising

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PPC on Facebook

On 07.27.09, In Pay-Per-Click, social media marketing, By jennifer

In the growing age of social media, researchers are scrambling to study how effective advertising on social sites really are. Research by SEO and paid search PPC firms find that users do spend time clicking paid ads on social networking sites. Some studies show that users look at the paid ads before clicking on the actual search results. In a recent study, 65% of participants clicked on sponsored ads during the first ten seconds of their search. But what does it mean and how are these studies useful?

These results are surprising and shows that social media has changed the way people normally search online. Traditionally, users look at search engine results starting at the top left hand side of the page and move downwards to the right. The first few search results that appear at the top or near the top of the page are most likely to be clicked. But this isn’t necessarily the case when it comes to search results on social networking sites. Users typically pay more attention to pay per click advertising before they scroll down to look at the fourth or fifth search engine result.

Since this is a growing online trend, it means that more research needs to be done in order to effectively understand how users respond to advertising patterns on social media sites. Facebook advertising can be a helpful tool for your company but you need to keep some things in mind:

  • Do your research and perform an updated analysis on competitors and consumers. The more you know about how they behave, the better.
  • Tests, tests, and more tests. Testing your ads will help you differentiate the winners and losers.
  • Keeping track before and after an ad campaign. It is important to take notes on how much traffic you’re receiving before and after a campaign. Without numbers, it is impossible to quantify whether your efforts have been successful. If the results aren’t as good as you’d like, your notes will help you learn from mistakes
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