Reaching Out to Different Twitter Users

On 01.25.10, In direct marketing, online viral marketing, relationship marketing, By jennifer

Applying Marketing Goals with Twitter
From raising brand awareness to simply gaining sales, there are many different direct marketing goals. You can even use Twitter as an extension of your customer service. As you think about the goals you want to set for your business, you should also think about using Twitter to reach your audience. There are some different consumers to consider before you start and today, we’re going to discuss the Twitter voyeur.

Taking a Look at the Voyeur
Let’s face it, there are lots of them. They go by many names: the voyeur, the lurker, the shy guy, or even the n00b. Not everyone on Twitter is actively contributing, but their presence can’t be ignored. For example, you may be a boutique owner. Although it’s great to network by following others in your industry, they’re not going to buy what you have to sell. It’s the customers you want to reach out to. Offer rewards and give your followers the inside scoop. Inactive users may stay quiet, but they make take advantages of good deals you offer. Not everyone wants to build and maintain an online relationship with their so-called “friends”. It takes thought and effort, so others may just not have the time.

Monitor with Twitter
Even for those who don’t post to Twitter, it doesn’t mean that they’re not watching. Twitter is a useful, social, and entertaining resource. Some may just browse Twitter’s trending topics to see what others have to say. Twitter is a great tool for small business or individuals to use to gain insight. Bigger companies definitely use it to monitor their brand.

Use Common Sense
Although Twitter is an informal channel, don’t fly blind by forgetting to set a goal. In direct marketing, you have the influencer, decision maker, buyer etc. You can appeal to these same types of consumers when it comes to Twitter. The best thing you can do is to be consistent with your marketing message. Keep some Twitter don’ts in the back of your mind while you do so, and have fun!

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What Does 2010 Have in Store for Direct Marketing?

On 12.21.09, In direct marketing, By jennifer

Putting Promotion in Motion

Where do direct marketing efforts stand during a recession? Surprisingly, the increase of marketing efforts can clearly be seen, even though marketers have been struggling. In light of the rough economic times, some companies may be putting their direct marketing efforts on the backburner. While pushing this segment aside is a questionable approach, it’s still best for most companies to incorporate multiple methods in their marketing mix. Like any other investment, you should accurately monitor its performance for the most effective use.

Why Direct Marketing?

Experts predict that with every $1 spent on a direct marketing, companies can expect a return of about $11. Be doing your research and targeting the right consumers, companies may see excellent business from their investment. When you first hear about direct marketing, telemarketing may be the first thing that comes to mind. In fact, other effective forms of direct marketing includes: direct mail, coupons, emails, infomercials, and a combination of all of the above. With a wide variety of advertising channels, marketers have the choice of utilizing a method that best suits their needs.

Change Your Approach

If you continue your marketing efforts as scheduled, it may pay off to change your approach. During Christmastime, my email inbox gets loaded with offers. Most of the time, these pesky email blasts go straight in the trash. As one spectator pointed out, it helps to help consumers. Why not differentiate by informing them about something they’re interested in or helping them out with a problem? In a way, your smaller budget is a positive asset as it forces you to be more creative with your marketing plan. As the holidays come and the year draws to a close, it’s the best time to think of your strategy for 2010.

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Relationship Marketing

On 07.16.09, In Uncategorized, relationship marketing, By jennifer

You may have heard of the 80/20 rule, also known as the Pareto principle, which states that roughly 80% of effects come from 20% of the causes. When applied to business and marketing, this can mean several different things:

  • 80% of your sales come from 20% of your customers
  • 80% of your profit comes from 20% of your products
  • 80% of your company’s output comes from 20% of your employees

This principle shows that inputs and outputs of your efforts are rarely balanced. So how do you make the best and reap the maximum rewards? One of the keys to success is to maintain and build lasting relationships with your customers. Relationship marketing focuses on communication and efforts to retain customer loyalty in order to build a mutually beneficial relationship. Many businesses forgo this approach in exchange for quick profits in the short run. In the long run, keeping customers happy will help you retain a loyal base of customers.

Rather than constantly looking for new customers, it’s important to keep existing ones happy. This can be easier said that done, especially for large companies who tend to focus on getting more new sales. It’s time to forget the phrase, “If you build it, they will come” and emphasize the point that “The customer is king”. Customers have plenty of choices and can easily choose one of your competitors if they are not treated well.

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Helpful Marketing Tools

On 07.09.09, In Search Engine Optimization (SEO), direct marketing, By jennifer

Whether you are self-employed or working a 9-5, it’s important to be on the lookout for new and useful marketing tools. With the tumultuous economy, free marketing tools can especially be helpful. So, which ones are really work? Well, it’s up to you to find what works for you but it definitely does not hurt to browse. You’ll be surprised at the resources available. For example, Marketing Experiments Blog has many useful tools, including a compilation of fourteen free spreadsheets for optimization. Here are a few other websites that I find helpful:

  • CurdBee: A free online billing utility via PayPal or Google Checkout – especially useful for freelancers and small businesses.
  • DirectMail: Provides a variety of consumer and business lists. You’ll be able to directly target consumers by age, estimated income, business type, and more.
  • WuFoo: An application that allows anybody to create online forms such as: surveys, event calendars, online orders and home finances.
  • Copyscape: Allows you to find unauthorized copies of your content online.
  • iWebTool: Has resources such as page rank checker, search engine position, and broken link checker.

Have any other useful tools that you’d like to share?

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What is Direct Marketing?

On 04.21.09, In direct marketing, By jennifer

http://www.e-clipsblog.co.uk/wp-content/direct-marketing.jpg

Direct marketing is simply the business of selling products or services directly to the public by mail order, telephone, fax, e-mails, or web selling, rather than through retailers.

This type of marketing can have two objectives:

  1. The thirst to obtain new clients. The identification of new potential clients is very crucial when it comes to recruit new prospects and transformed them into your clients.
  2. The perpetual loyalty of clients. A loyal consumer cost less than recruiting a new one.

This is the reason why direct marketing exist which is to maintain the relation between the company and his cli

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