Today’s webinar was about how to track content engagement and ROI with Byron White and Carol Leaman.
As most experts advocate the importance of testing and measuring, I’d like to emphasize another important point that I took from this webinar: You can increase the longevity of your content through social media. Whether it’s through social bookmarks, press releases, Tweets, or static pages on your site, old content can be made new again.
How exactly does this work? If you have good content that your audience can relate to, you can use social media to bring them in the spotlight again. This can happen via Digg, Reddit and even email. After going through your own articles and stories that best resonate with your audience, take the time to make them relevant again. Carol tells us that most of her clients have had success with content that was written months to even one year ago!
Come up with a realistic content plan. Recognize relevant keywords and track their position as you release content that should bring more traffic. Although content marketing is a slow and steady process, it has very real results. Get ready to focus on your content plan today. There are many free research tools that you can use to get started you keyword research that will strengthen your content efforts: Word Vision, SpyFu, Compete, Quantcast, MajesticSEO, SEOToolSet, LinkVendor, Marketleap and PageGrader.
