The Ever-Innovative Apple

Of course, these aren’t the only two things that make business possible, but they are arguably the most important functions. Apple is an excellent example of an innovative company. From the iPod to the pending iSlate, Apple has definitely set a higher standard when it comes to setting technology trends. Since its groundbreaking introduction in 1984, Apple has revolutionized the way that we work and play. Sure, other companies sell similar products, but Apple has an advantage when it comes to market share. Innovation? Yes, but their marketing tactics are also responsible for their success.

Comparing Marketing: Target vs. Wal-Mart

Marketing serves an essential business function. The general marketing mix focuses on the four P’s of: product, price, promotion and place, but it does much more than that. I mean, who cares if you have a fantastic product if no one knows about it? Let’s take two retailers for example: Target and Wal-Mart. Although these two giants are not identical, they offer similar items. From toilet paper to fresh produce, both convenient retailers offer household items and more. Target’s marketing and fun advertisements has made cheap – chic, while Wal-Mart’s cheap approach… just seems cheap.

In short, business consists of many elements that would not work without each other. If you want to succeed in business, you can’t just do one thing and do it well. It requires you to wear different hats – whether it is marketing, finance, self-management or something more. Most importantly, you have to be prepared to keep up with the changing times.