Nowadays, everyone claims to be a marketing guru. Buyers beware, as they can be all talk! Anyways, let’s take a look at what they predict is in store for 2010. We’ve touched base on some of these topics near the end of 2009, so let’s see what we can expect with the year to come.
Real-Time Search for Real Life
Search engines are useful in bringing us relevant results. But what about information that’s relevant in this moment? I was searching for Google’s financials awhile back and came across some reports from before 2004 – before it went public! How and why is this relevant to what I’m looking for? It’s not! In December, Google launched its Real-Time Search, which will help customers get their hands on up-to-date info. With Google leading the way, it’s only a matter of time before others follow. Yes, we’re looking at you Yahoo! and Bing.
Going Mobile to Accommodate Smart Phones
With new smart phones coming out every second, you can’t rule out the importance of having a mobile compatible site. I don’t have a smart phone, in fact, I like to call mine’s a dumb phone. But I do have my handy iPod touch. When browsing the internet on a small screen, you want to ensure that all the essential links are there and that your customers aren’t missing out anything because they’re not on a desktop. The sky’s the limit for mobile in 2010, as consumers will want faster ways to get their info and all in one convenient place. If you haven’t done so already, get started on making your site more friendly with the right mobile web design.
Facebook is Up While Twitter Falls Flat
Ok, so the time is here. In 2009, there were many skeptics who doubted the staying power of Twitter. So far, we can certainly see that Facebook remains in the lead. As Facebook is experiencing increasing growth, Twitter seems to be flat lining. These two giants will continue to fight for the market share in 2010 as they go head to head by releasing international versions of their services. Twitter is working hard to be more personalized and relevant. On the other hand, Facebook’s CEO has publicly announced some questionable beliefs about users’ privacy. In any case, it looks like it will be another exciting year for social media.
I really really like Bing’s travel search, and see that as definitely being one of their competitive advantages over Google in 2010… at least from a user’s standpoint.
I like the point you make about the forth coming market share between Twitter and Facebook.
Twitter is coming off a hype period and now will need to clearly define itself and the value it offers so that it can clearly differentiate itself from Facebook. It will be interesting to see how it will play out.
Yep. I’m still wondering when we’ll be seeing sponsored tweets and banner or text ads next to our tweets that are related to what we’re following.