Who really uses Twitter and why is it important in promoting your business? First, it is important to understand the demographic of users and how to use that to your advantage. According to Twitterholic, the most popular people on Twitter include: Ashton Kutcher, Britney Spears, and Shaq. On the other end of the spectrum, CNN Breaking News, Barack Obama, and the New York Times also rank among the top. Nowadays, almost everyone knows about this social media utility, but it doesn’t necessarily mean that everyone is using their account. A study by the Harvard Business School, the average number of lifetime tweets per member is… ONE! Research also shows that only about ten percent of the Twitter users create ninety percent of the updates. Out of 11.5 million Twitters users, here are some statistics that you might find interesting:
- 45-54 year olds are amongst the top users
- 85.3% of all Twitter users update less than once day
- 53% of females and 47% of males make up all of Twitter users
- Twitter is most active on Tuesday – Wednesday and Friday follow
- Marketers are using Twitter. 15% of users who follow more than 2,000 people identify as social media marketers
So, why is it important to keep up with Twitter? An article on BusinessWeek, argues that Twitter lacks the ability to retain consumer attention and that it will take time before it is widely used as a broadcast medium, rather than a social networking utility. Whether it is a fad or here to stay, Twitter is growing everyday. From 2008 to 2009, there were over 20 million unique visitors to the site. By using Twitter, companies are able to keep consumers updated in real time. Dedicated fans or potential consumers will especially appreciate frequent and up to date Tweets. Also, the good thing about Twitter is that it does not hurt your business. When it comes to social media sites, early Twitter adapters can benefit from gaining experience while competitors may not fully understand its use. By being more connected and accessible to your consumers, you may also learn more than you would through using traditional methods of marketing.
