Direct Marketing

The minutiae of our lives is becoming increasingly and for some terrifyingly public. Now that we’re constantly publishing, sharing, microsharing, updating, vlogging, there are fewer boundaries between public and private, business and personal. Social media marketing has become indispensable for business, but do you really want a client checking out photos of your 4th of July BBQ or your day at the beach?

In this day and age it’s extremely important to live your life in a way that reflects positively of you, because you never know who’s capturing what image, sound file or video and posting it on the web. Social bookmarking tracks our web browsing habits, and the line between video marketing and user-generated content is not only blurred but erased.

From  Michael Richards’ racist rant caught on a celphone to Brett Michaels’ onstage spill, public image can turn on a dime and everyone is always watching. But how does this apply to us non-celebrities? Every tweet, every blog, every video - it all adds up to showing people who you are. You need to make sure that a Google search shows people an image of you or your company that you want people to see.

Every blog, every minute of video, every word you say can make up someone’s mind about you. It may be a potential customer, employer, or even a family member. It seems there’s no way around this heightened visibility but to embrace it, and use it to show the world who you really are.

Direct marketing is simply the business of selling products or services directly to the public by mail order, telephone, fax, e-mails, or web selling, rather than through retailers.

This type of marketing can have two objectives:

1. The thirst to obtain new clients. The identification of new potential clients is very crucial when it comes to recruit new prospects and transformed them into your clients.
2. The perpetual loyalty of clients. A loyal consumer cost less than recruiting a new one.

This is the reason why direct marketing exist which is to maintain the relation between the company and his cli

Pay-Per-Click has been introduced several years ago by Jeffrey Brewer of go.com and it has seduced users of search engine that was tired of popups and such. PPC means paying the advertising right for a given website, visible in the first results pages of a search engine. In return, when an internet user researches an information on a search engine, the websites that paid for the PPC will be placed at the top, in function of the price bidden for. Some studies shows that the top 10 websites research lists, meaning the first result page found, are clicked 3 times more than the other websites located on the next pages and of course the websites of the top 10 has adopted the concept of PPC (Pay-Per-Click).

Is it important?
The answers is yes, if you want to get known to the public, increase reputation, and the amount of movement

There are a lot of websites that offers PPC advertising. But the two main companies are Google and Yahoo formerly called Overture. 

Do you wish to augment your website’s audience and optimizing your ads campaign online? You should then consider SEO.

Search Engine Optimization is a term that regroups various optimization methods of website, blog, or forum in the search engine. SEO is effective in improving your website and also help you save time. Its objective is to adjust the position of your website in the results of a search engine such as Google and Yahoo on specific words corresponding to the main themes of the website. In general, we take into account that the best position a website could have is mostly when it is positioned or classified between the first ten responses of a search.

Nowadays, as the technology is improving, online marketing is also improving.

Have you ever thought of promoting your site, articles, and maybe officially attaching or connecting with your products? Then consider video marketing. When I first heard of website video marketing, the only thing that came straight up to my mind was uploading videos like we usually do on youtube, myspace, or even facebook.
However, video marketing is far more that just uploading videos. It is by far one of the most effective way to top of the search engine landing pages and it could give another touch of glam to your website and will surely set you apart. Also, adding new video is giving a new twist to your marketing strategy.

Here are some examples of Video Marketing:

•   Celebrity Rehab Commercial
•    Political Spot
•    Virtual Tour
•    Educational Interview

If you like to know more about website video marketing and how it works, feel free to check out this link:

http://emarketed.com/website-video-marketing.htm

Social media marketing has taken off in the last few years. It’s important for one to understand how to properly use social media marketing and not abuse this type of marketing. I recently spoke to the founder of emarketed and he had this to say about social media marketing.

DMM: Please give us your thoughts on social media marketing.

emarketed: First of all, thanks for taking the time to interview me. Social media has become more important in the last several years due to the fact that people are networking online and participate in groups and communities. From Ning to Facebook, these sites are allowing one to stay connected in a way that never before was possible. And now companies are finally starting to realize the importance of this and trying to use this to their advantage.

DMM: How are companies taking advantage of social marketing?

emarketed: From HP to Dell, pages and groups are being started that offer information related to certain demographics that are getting people to join in on the dialogue with whatever topic is being discussed. At this stage it’s important that these companies don’t take advantage of this and bombard users with advertisements and promtions.  If they do users will see through this and leave. But the branding is happening at this point which is key to these comapnies.

DMM: Can you give us an idea of how emarketed has used social media marketing?

emarketed: Yes of course, we recently launched a new site called Divine Forces Media which is an online radio station powered by a custom CMS software that we developed called Organic CMS. The site was developed in a way that would allow users to connect with each other. We also assisted in their myspace campaign and they now have over 6,000 friends.  We have also worked with the founder of this site on blogging and email marketing.

More excerpts from this interview in a future post. Thanks for reading!