Direct Marketing

Facebook is a powerful tool and I wanted to give you a personal success story on how I helped a local construction company get big on Facebook. When you think about Facebook, you generally just think about logging on and seeing what your friends and family are up to. What many business owners don’t realize is the potential that it has!

Step 1: You’re going to need a budget

In business, if you’re not going to spend money, you’re not going to get far. The cool thing with Facebook is that you’re going to be able to spend what you want on a daily basis. Do you want to spend $1 a day, or even $55 a day? It’s up to you.

Step 2: You’re going to want to know your niche

Since this company came to me, I asked them a simple question. Who is your audience? Who purchases from you the most? We had found out that many males and females in their 30-40s tend to purchase the most services.

Step 3: Target your audience

The cool thing about this social networking giant is that I’m able to pinpoint exactly who I want. So, what we did was find married families in their 30s that owned a home. We also made sure that we were only advertising to those within 50 miles of their zip code. Right away, Facebook had told us we could market to about 50,000+

Step 4: Brand yourself

Now, keep in mind that people aren’t going to purchase right away. If you keep showing the same logo and ad over and over again, it’s going to be a great way to brand. Sure, you may want to change your ad, but the picture is going to be embedded in their head, which is great!

Step 5: Sell yourself

So, the next thing we did was put up a logo of the company. We decided to test run 5 different ads. One ad targeted a bathroom remodel, while the other one talked about how we can fix up your deck. The remodeling ads seemed to do the best.

Step 6: Make them click

You want people to click your advertisement. Why should someone click on it? An example ad that we had put up was one like the following…

• Gorgeous Bathroom Remodeling
• Is your bathroom still living in the 1970s? Give us a call for a free estimate. We’re insured, BBB accredited, as well as have 100s of happy customers. We beat all quotes by at least 5%. (555) 123-1234.

Step 7: Have a great landing page

Now, when they click on your ad, you still have to sell them. With the construction company, we just set up a simple logo with a contact page. The customer could then either call and request more information or if they wish, they could fill out a form to have them email or call back.

Every company is going to be different. You’re going to want to tweak as much as possible. Find out what’s going to work. Facebook is a great way to target your audience at a low, low price!

This is a guest post written by Elizabeth C. She runs FindBizCards, a small business credit card site / blog helping small business owners find the best rewards based credit card for their business.